Creative fight against domestic Violence
“Abused Goddesses” Campaign is a creative fight against Domestic Violence. The famous Indian Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses Saraswati, Laxmi and Durga.
All the props were either real or painted on, keeping both authenticity and realism in mind. The campaign highlights, "Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”
All the props were either real or painted on, keeping both authenticity and realism in mind. The campaign highlights, "Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”
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